As agriculture becomes more complex and problems of adjustment more acute, it becomes increasingly important to know more about the educational processes which Iead people to accept new ideas and adapt them to their individual enterprises. Such information is of particular value to the educational programs of the Cooperative Extension Service in Agriculture and Horne Economics. It is of equal importance to other groups in industry and govemment which work and deal with. farm people.
This publication is a supplement to Regional Extension Publication No. 1, "How Farm People Accept New Ideas." lt includes some additional information based on recent research. Basically, it is a summary of a flannelgraph presentation by Dr. Joe M. Bohlen and Dr. George M. Beal of the Department of Economics and Sociology at Iowa State University. This presentation has been given before Extension and college groups and many industrial groups in all parts of the United States.