In the past three decades, a great deal of effort has been put into trying to improve female participation in computer science. Yet, the numbers in North America haven't budged: women continue to make up 18% of CS majors [3]. Could it be that these well-intentioned efforts to increase diversity are not having the effects we want - or worse, are having subtle, counterproductive effects? Sociologists and social psychologists have documented several ways in which diversity initiatives can be undermined - or even have counterproductive effects. Are these phenomena present in women-in-CS initiatives? In my research, I am interested in evaluating how we as a community are working to increase diversity in CS.