Everything Is Obvious
Once You Know the Answer
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.
Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.
Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
Dieses Buch erwähnt ...
KB IB clear
|Baruch Fischhoff, Daniel Kahneman, Paul Slovic, Philip E. Tetlock, Amos Tversky|
KB IB clear
|Computercomputer, frame problemframe problem, hindsight bias, Künstliche Intelligenz (KI / AI)artificial intelligence, Lernenlearning, machine learning, Simulation, Statistikstatistics, Watson|
Dieses Buch erwähnt vermutlich nicht ...
Nicht erwähnte Begriffe
A Rogue Economist Explores The Hidden Side Of Everything(Steven D. Levitt, Stephen J. Dubner) (2005)
The Impact of the Highly Improbable(Nassim Nicholas Taleb) (2007)
Volltext dieses Dokuments
Beat und dieses Buch
Beat hat dieses Buch während seiner Zeit am Institut für Medien und Schule (IMS) ins Biblionetz aufgenommen. Beat besitzt kein physisches, aber ein digitales Exemplar. (das er aber aus Urheberrechtsgründen nicht einfach weitergeben darf). Es gibt bisher nur wenige Objekte im Biblionetz, die dieses Werk zitieren.